| Self-Marketing Strategies and Tools |
Newsgroups and Discussion Forums
Talking to people you know, meet and are referred to is the best way to find the work that is not advertised. And that is 85% of the work out there! You can network electronically too, by meeting people in cyberspace via news groups and discussion forums.
The easiest way to find a discussion group is to visit Deja News which organizes internet discussions groups by topic. Yahoo Canada has a bulletin board directory too. In the sea5rch box type "bulletin and boards". Click on Search and you'll find plenty of information on wide-ranging topics. For a Canadian discussion forum that is very easy to find and use, try B.C.'s WorkInfoNet and click on Discussion Forums.
Email is used to participate in these discussion groups. But before you send a message, read what others are saying to get a feel for what's going on. When you feel comfortable in doing so, post your own message, remembering to be courteous and professional in what you say and how you say it.
Electronic Portfolios
If you have the right equipment, you can choose to create your career portfolio. With a scanner you can scan your documents right into your computer program. By carefully selecting relevant and recent examples, you can create mini-portfolios or portfolio-resume hybrids which you can copy on to disks to leave with selected employers. It's best to make the file "read-only" before leaving it with anyone though, so it cannot be altered.
For fields such as performing arts or education, you may wish to consider the option of providing prospective employers with a video demonstration of yourself in action. A potentially powerful job search tool, video demonstration requires a considerable amount of time to prepare and equipment may be costly and difficult to obtain.
On-line Resumes and Electronic Job Matching
Do you know that you can build a resume right on certain career sites? These sites may also provide you with an opportunity to display your resume or even send it directly to employers who post jobs on the site. Here are several sample sites to explore:
| Canada's Electronic Labour Exchange, ELE | |||
| Career Mosaic | |||
| Monster.Com | |||
| Intellimatch | |||
| Resumix |
Though this sounds like it's the answer for your work search efforts, there are several points to consider before you actually post your resume on the web.
Emailing Resumes and Cover Letters
Remember when faxing your resume to employers was a brand new strategy? Now faxing has become almost a standard way to apply. Because the receiver's fax may not produce a clean, clear copy, it is still wise to follow up your fax with a crisp copy straight from your printer.
Today the new strategy is the emailed resume. There are several instances when you may want to email your resume.
To email your resume and cover letter you need to determine which format to send it in.
In all cases, follow up by calling the company to make sure your resume was received.
Electronic Resumes for Applicant Tracking Systems
There are times when your resume needs to be in a format that can be easily scanned into an electronic resume tracking system. Larger corporations (and smaller ones using third party resume handlers such as Resumix) are increasingly turning to this method of recruitment and selection because, once the system is installed, it saves them an incredible amount of time.
An electronic resume tracking system allows an operator to scan your resume for storage into a company's resume databank. In some cases, emailed resumes go directly into this bank. Your resume is retrieved when key words that describe the qualifications the company wants for a position match key words on your resume.
From your point of view, it is imperative that you do two things to ensure your resume is retrieved if you have the appropriate qualifications.
Tips For Plain Text Format
Some of these tips do not apply to all scanners and applicant tracking systems, but unless you know the specific requirements of an employer's system, play it safe and follow them.
Tips For Key Word Resumes
You can incorporate key word nouns in the body of your resume or write a key word summary. If you use a key word summary:
Video Resumes
A video resume is similar to a job interview. The job seeker introduces himself on camera, summarizes his background, sells his skills and thanks the employer for his time. As not all employers have the time or the technology to this approach, it is wise to consider it an option rather than your sole strategy.
CONCLUSION
If you're feeling a little overwhelmed right now, don't despair. You do not need to use all the tools and strategies mentioned here. Start with one and try it out. Then, as you get more confident with it, try another one.
In a self-managed career, it is important to be aware of the electronic tools and strategies available to you. They are being used by an increasing number of companies and work searchers like you. Using them yourself can give you an edge. Employers are always impressed by resourceful, innovative workers who demonstrate a commitment to life-long learning and development by staying current. Remember, in job search - the product is you!